I had the privilege of working with a 5-person creative team of videographers, graphic designers, and photographers on the 2023 and 2024 rebrand of UCSD Athletics. We are currently looking at how to continue to enhance our brand and enjoying the process along the way.

We wanted to create something that would stand out from the competing San Diego schools. How do you do that without adding the ocean and palm trees, what San Diego is known for? We came up with a heat map using the colors of UC San Diego: Blue and gold.

Welcome to the creative minds of UC San Diego Athletics.